Legal document

Cookie policy

Last revised: 20.10.2026

⚠ Structural draft. The text is written for ACM and is being finalised together with a lawyer. Fields marked “to be completed” / “to be confirmed” will be filled in with the actual data.
9sections20.10.2026last revised

1. What cookies are

Cookies are small files that a website saves in your browser in order to remember, for example, that you are signed in or what you have chosen. We also use similar technologies (the browser's local storage); in this policy we call them all “cookies”.

Read this policy together with the Privacy statement.

2. Types of cookies

  • Session: they disappear when you close the browser.
  • Persistent: they stay on the device until they expire or you delete them.
  • First-party: set by acmframework.com.
  • Third-party: set by external services, for example Google or Meta.

3. Categories

  • Necessary: the site does not work without them; they are always on.
  • Functional: they remember preferences, for example the chosen edition.
  • Analytics: they show us, anonymously, how the site is used.
  • Performance: they measure page speed.
  • Advertising: they help us show relevant ACM messages on Facebook and Instagram.
  • Uncategorised: new cookies, not yet classified.

4. Cookies and the country you visit from

The behaviour depends on the country you visit from, recognised automatically from the network that delivers the site, without identifying who you are. In the European Union, the European Economic Area, the United Kingdom and Switzerland, we ask for your consent before turning on Analytics and Advertising cookies: the window above appears on your first visit, and until you answer, none of them is turned on. In the rest of the world, including the Republic of Moldova, these cookies are on by default, without our asking for your consent beforehand, and you can turn them off at any time from “Manage cookies”, in the page footer. to be confirmed by a lawyer: that Law No. 195/2024 of the Republic of Moldova (aligned with the GDPR) does not require prior consent for analytics and advertising cookies

5. Links to social networks

The site footer contains links to ACM's pages on Facebook, Instagram, TikTok, YouTube, LinkedIn, Threads and X. These are simple links, not embedded modules: the network sets cookies only after you click and land on it, under its own rules.

6. Which cookies we use

The list is updated with every release. It is the same as the one in the preferences window.

CookieCategoryDurationProviderPurpose
acm_consentNecessary12 monthsACMRemembers what you chose in this window, so that we don't ask you again on every visit.
acm_limbaNecessary12 monthsACMRemembers the language you read the site and the ACM platforms (Marketing, Education) in: the one you chose in the language selector or, on your first visit, your browser's language. It contains nothing else.
sb-acm-auth-tokenNecessaryuntil you sign out (up to 400 days)ACMKeeps you signed in to ACM Marketing. Set only after you sign in, on app.acmframework.com.
sb-acm-edu-auth-tokenNecessaryuntil you sign out (up to 400 days)ACMKeeps you signed in to ACM Education. Set only after you sign in, at the institution's address.
acm_sesiune_scurtaNecessaryuntil you close the browserACMRemembers that you did not tick “Remember me”, so that the session ends when you close the browser.
acm_intoarcereNecessary10 minutesACMThe page we take you back to after you sign in.
intrare_emailNecessary10 minutesACMThe address typed at sign-in, so that you don't have to type it again if you go back to the previous step.
acm_alegeNecessary30 minutesACMThe “Choose which account to sign in to” window, when you have an account in both ACM Marketing and ACM Education.
sso_inapoiNecessary10 minutesACMSingle sign-on between ACM Marketing and ACM Education: where we take you back to after signing in.
sso_pasiNecessary5 minutesACMThe steps of single sign-on between the two editions.
parola_resetareNecessary15 minutesACMProof that you opened the password reset link, while you choose your new password.
acm_edu_mesajNecessary1 minuteACMA short confirmation message after an action, in ACM Education.
demo_edu_brandNecessary6 hoursACMThe brand opened in the ACM Education demo.
acm_vedereNecessary30 minutesACMFor ACM administrators only: support viewing from a person's account, with their consent and logged.
_gaAnalytics400 daysGoogle Analytics 4Tells visitors apart using a random number, so that we can count visits.
_ga_<ID>Analytics400 daysGoogle Analytics 4Keeps the current session and the number of visits.
_clckAnalytics1 yearMicrosoftRemembers the Clarity identifier and your preferences on this site, so that you are recognised as the same visitor.
_clskAnalytics1 dayMicrosoftLinks several visited pages into a single Clarity session recording.
CLIDAnalytics1 yearMicrosoftRecords when Clarity first saw you, on any site that uses Clarity.
ANONCHKAnalytics10 minutesMicrosoftShows whether the MUID identifier has been transferred to an advertising cookie (ANID); Clarity does not use it, so it always stays “0”.
MRAnalytics7 daysMicrosoftShows whether the MUID identifier needs to be renewed.
MUIDAnalytics1 yearMicrosoftIdentifies the browser on Microsoft sites; also used by other Microsoft services, for analytics and advertising.
SMAnalyticsuntil you close the browserMicrosoftSynchronises the MUID identifier across Microsoft domains.
SRM_BAnalytics1 yearMicrosoftMicrosoft identifier set by the Bing service that Clarity uses; same function as MUID.
_fbpAdvertising90 daysMeta PixelRecognises the browser between visits, so that ACM ads reach those who are interested.
_fbcAdvertising90 daysMeta PixelRemembers that you reached the site from an ACM ad. Set only when you come from an ad.

7. How to control cookies

You choose which categories to turn on in the preferences window; you can open it at any time from the “Manage cookies” link in the page footer.

You can also delete or block cookies in your browser settings; some parts of the site may then stop working.

8. Updates to this policy

We update the policy when we add or remove cookies; the date at the top shows the last revision.

9. Contact

Questions about cookies: ajutor@acmframework.com.