Dumitru Talmazan – marketing strategist, researcher

Dumitru Talmazan is a marketing strategist, researcher and university lecturer. He is the author of three open measurement methods in marketing: ACM Framework, RIFC Protocol and SiR Metrics (Shortlist Inclusion Rate), all published on Zenodo with a DOI.

ACM Framework (Archetypal Coherence Matrix) measures brand coherence: the distance between what the brand believes, what it does, what the customer expects and what the customer sees. RIFC Marketing Protocol diagnoses the clarity of a message through the formula R + (I × F) = C. The Shortlist Inclusion Rate (SIR) shows how often a brand appears in the recommendations of ChatGPT, Claude, Gemini, Perplexity and DeepSeek, and how it is described; it comes from the Agentic Shortlist Economy (ASE) research program, whose preprint appeared on Zenodo on 1 November 2026. The ACM and RIFC benchmarks were declared on OSF before data collection, and the five ASE studies are preregistered on OSF as well.

He is a university lecturer at Moldova State University (USM) and the Technical University of Moldova (UTM). At USM he has taught Digital Marketing and AI, Innovation Marketing and Digital Marketing since 2025, at bachelor’s and master’s level. At UTM he has taught Fundamentals of Digital Marketing, Digital Marketing Audit and Digital Marketing Strategies since 2024.

His marketing experience comes from practice. In 2016 he co-founded the ASAP Digital Team agency, which he led as CEO until December 2025, and in 2019 he founded Talmazan School, a digital marketing school whose programs have reached more than 5,000 trainees and participants. Through consulting and mentoring he has worked on more than 200 projects with companies in the Republic of Moldova.