Terms and conditions

1. Acceptance of the terms

Welcome to ACM. These terms are the contract between you and Archetypal Coherence Matrix (ACM Framework), a service operated by MEDIA KSW Limited Liability Company, IDNO 1016600037745, with its registered office at MD-6812, Chisinau municipality, Bacioi village, 6 Europa Boulevard, Republic of Moldova (“ACM”, “we”), for the use of the acmframework.com website and of the ACM Marketing and ACM Education platforms (together, the “Service”).

When you create an account or use the Service, you accept these terms, the Privacy statement and the Cookie policy. If you do not agree, do not use the Service.

2. What the Service is

ACM puts on the same map what the brand believes, what it does and what the client sees: four perspectives, 12 archetypes and 6 gaps. The Service includes surveys, coding of materials, calculation of the perspectives and reports.

• ACM Marketing is for brands and agencies.
• ACM Education is for students, teachers and institutions.
• ACM Human Resources is in preparation; its terms will be published at launch.

3. Who may use the Service

You may use ACM Marketing if you are at least 18 years old. You may use ACM Education if you are at least 16 years old and your educational institution has given you access.

If you use the Service on behalf of a company, you confirm that you have the right to represent it.

4. Account and access

You are responsible for your sign-in credentials and for what happens in your account. Tell us immediately if you suspect that someone has accessed the account without authorisation.

Within a brand, people have roles: owner, editor, coder, viewer, respondent. The role decides what each person sees and can change. ACM administrators may view accounts only for support and security purposes, and every access is logged.

5. Brands and their owner

Each brand has an owner. The owner decides who has access, is responsible for the subscription and may transfer the brand to another person; the transfer also moves the financial responsibility.

6. Subscriptions, prices and payment

Plans and prices are those displayed in the platform at the time you choose, in US dollars (USD). The subscription is attached to the brand, not to the person.

MEDIA KSW SRL is registered for VAT: prices do not include VAT, which is added to the invoice where the law requires it.

You pay monthly or annually, as you choose. Until online payments are connected, payment is made by bank transfer and confirmed manually; after payment you receive the invoice by email.

7. Bonuses and institutional licences

ACM may offer a free plan as a bonus, for testing, a partnership or a promotion. The bonus has the nominal value of the plan, but is not paid for and may be withdrawn with prior notice.

In ACM Education, the licence is paid for by the institution; students and their brands pay nothing.

8. Cancellation, deactivation and deletion

You can stop the subscription at any time; it remains active until the end of the paid period. A deactivated brand no longer generates costs and no longer receives responses.

A deleted brand remains restorable for 30 days, after which it is permanently deleted, except for its trace in the log.

9. Your content

The materials, responses and decisions you put into the Service remain yours. You give us the right to store and process them only as far as is necessary for the Service to work for you.

You are responsible for having the right to upload what you upload, including other companies' materials used for comparison.

10. Research and published opinions

Data from the projects worked on in the platform (for example: measurements, codings, survey responses, decisions) may be used in research, only in anonymised form: without people's names and without the data that identify the brand (its name, addresses, materials).

The opinions and recommendations you leave in the platform may be published on ACM's social networks and on the acmframework.com website, under the category to which they belong.

11. What you must not do

• Try to get around the roles, the plan limits or the security measures.
• Send surveys with invented or automated responses.
• Copy or resell the Service or its reports as your own product.
• Upload content that is illegal, offensive or that infringes the rights of others.

12. The ACM framework and intellectual property

The Archetypal Coherence Matrix framework is open and verifiable: the instrument is published on Zenodo, and the benchmarks on OSF, under the licences indicated there. The ACM method, that is, the instrument published on Zenodo, may be used under the Creative Commons Attribution 4.0 International licence (CC BY 4.0).

The platform (the code, design, texts and automated calculations) remains the property of MEDIA KSW SRL. Neither the platform nor client data fall under the CC BY 4.0 licence.

13. Results and artificial intelligence

Some of the calculations and suggestions use artificial intelligence models. The results help you decide; they are not a guarantee of sales or success, and the decision remains yours.

14. Availability of the Service

We do everything we can to keep the Service running without interruption. There may be maintenance work or outages beyond our control; we announce them in advance when possible.

15. Limitation of liability

To the extent permitted by law, ACM is not liable for indirect losses (for example, loss of profit).

ACM's total liability to you is at most the amount you have paid us in the last 12 months; for free accounts and for ACM Education students, at most USD 100. The limits do not apply to acts committed intentionally or through gross negligence. pending lawyer confirmation: the liability cap

16. Changes to the terms

When the terms change, we show you the new point the first time you sign in to the platform and ask for your agreement before you continue. The date at the top shows the last revision.

17. Governing law

These terms are governed by the law of the Republic of Moldova, and disputes are settled by the competent courts there, unless consumer law provides otherwise. pending lawyer confirmation: governing law and courts

18. Contact

For any questions about these terms, write to us at ajutor@acmframework.com.