ACM blog · Marketing
What we learn by measuring brands.
The method, the archetypes, guides and case studies, for brands, agencies, teachers and students.
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MarketingThe brand you believe in isn't the one the client seesClients see a brand differently from the company because they look from a different place: the company from its intentions, the client from what they receive. ACM Framework puts the two pictures on the same map and shows where the road between them breaks.MarketingThe 8 moments when a brand audit changes a decisionYou need a brand audit whenever you are making a brand decision and don’t know where you are starting from. ACM Framework does it at eight moments, across four phases, from the starting audit to periodic measurement.