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What we learn by measuring brands.
The method, the archetypes, guides and case studies, for brands, agencies, teachers and students.
Most readWho is USM? Group SMK260 measures the university’s brand7 minFour people, four cafés: a brand has four characters10 minSmile Dent Team: a brand audit of a dental clinic6 min
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EducationSmile Dent Team: a brand audit of a dental clinicA brand audit of a dental clinic starts by choosing the public and the four perspectives. A team from group SMK260 is measuring the Smile Dent Team brand with ACM Framework, over one semester.EducationWho is USM? Group SMK260 measures the university’s brandYes, ACM Framework fits a university brand: it has people who lead it, channels it publishes on and a public that chooses it. Group SMK260 is measuring the USM brand, starting with the Faculty of Economic Sciences.EducationRepromed, the first brand measured by group SMK260Group SMK260 at USM begins a semester of brand audit at the Repromed Hospital with the ACM Framework method: four perspectives, six distances and a baseline snapshot the hospital can carry on by itself.