The method's terms

Coding queue

The coding queue is the list of materials in the slice that have not been coded yet. Each material goes through one coder, and those in the double-coded sample go through two. When the queue is empty, the “Does” perspective is complete. It matters because a result from a half-coded slice would describe only part of what the brand publishes.

Updated on · Author: Dumitru Talmazan

4perspectives12archetypes6gaps3tiers

How it enters the measurement

Platform material · not part of the published instrument

A material stays in the queue until everyone who has to read it has done so. The second coder in the double-coded sample does not see the first one’s reading, so that the agreement between them is a real check.

An example

Platform material · not part of the published instrument

Of the slice’s 32 materials, 25 have been coded: the queue still holds 7, plus the double-coded materials waiting for their second reading.

Related terms

Platform material · not part of the published instrument

The method and the author

Platform material · not part of the published instrument

All the reference pages describe the same method: how ACM Framework measures a brand's coherence. The terms are explained in the glossary. The instrument is openly published, with DOI 10.5281/zenodo.22926708, by Dumitru Talmazan.

Further: The glossary