Noise floor
The noise floor of a gap is the distance that two identical profiles, measured with error, would produce. It depends on how many people responded or how many materials were coded. A distance below the floor is reported as indistinguishable from zero: it is not a real difference, it is measurement noise.
How it enters the measurement
Platform material · not part of the published instrument
The instrument publishes the method; with few people in the leadership the floor is higher, and with many respondents it comes down.
An example
Platform material · not part of the published instrument
With only three people in the leadership, a small gap may be just noise; with thirty, the same distance becomes a real difference.
Related terms
Platform material · not part of the published instrument
The method and the author
Platform material · not part of the published instrument
All the reference pages describe the same method: how ACM Framework measures a brand's coherence. The terms are explained in the glossary. The instrument is openly published, with DOI 10.5281/zenodo.22926708, by Dumitru Talmazan.