Sees
“Sees” is one of the 4 perspectives of ACM Framework: how the client sees this particular brand. It belongs to the client and to what is observed. Like every perspective, it is a 100-point profile across the 12 archetypes, then compared with the others.
How it enters the measurement
Platform material · not part of the published instrument
A survey about the brand, with people who know it, gives the perception profile. It feeds the Legibility, Mirror and Promise gaps.
An example
Platform material · not part of the published instrument
Clients describe the coffee shop mostly through its prices: the perception is close to what the brand does and far from what the leadership believes.
Further
Platform material · not part of the published instrument
Related terms
Platform material · not part of the published instrument
The method and the author
Platform material · not part of the published instrument
All the reference pages describe the same method: how ACM Framework measures a brand's coherence. The terms are explained in the glossary. The instrument is openly published, with DOI 10.5281/zenodo.22926708, by Dumitru Talmazan.