Double-coded sample
The double-coded sample is the share of materials coded by two people, each without seeing the other's reading: 20% of the batch, but at least 20 materials. Inter-coder agreement is calculated from it, that is, the proof that the profile of the “Does” perspective does not depend on who read it.
How it enters the measurement
Platform material · not part of the published instrument
The materials in the sample are chosen before coding, so that nobody knows which ones will be checked.
An example
Platform material · not part of the published instrument
From a batch of 200 posts, 40 are coded twice; from one of 40, 20, because the minimum wins.
Related terms
Platform material · not part of the published instrument
The method and the author
Platform material · not part of the published instrument
All the reference pages describe the same method: how ACM Framework measures a brand's coherence. The terms are explained in the glossary. The instrument is openly published, with DOI 10.5281/zenodo.22926708, by Dumitru Talmazan.