Does
“Does” is one of the 4 perspectives of ACM Framework: what the brand actually publishes, on its own channels. It belongs to the brand and to what is observed. Like every perspective, it is a 100-point profile across the 12 archetypes, then compared with the others.
How it enters the measurement
Platform material · not part of the published instrument
Trained coders read the published materials and give each one a profile; nobody answers a survey. It feeds the Integrity, Legibility and Contrast gaps.
An example
Platform material · not part of the published instrument
The same coffee shop's posts talk mostly about discounts: the coded materials pull the profile towards archetypes other than the declared one.
Further
Platform material · not part of the published instrument
Related terms
Platform material · not part of the published instrument
The method and the author
Platform material · not part of the published instrument
All the reference pages describe the same method: how ACM Framework measures a brand's coherence. The terms are explained in the glossary. The instrument is openly published, with DOI 10.5281/zenodo.22926708, by Dumitru Talmazan.