The method's terms

Preregistration

Preregistration means that the hypotheses, thresholds and benchmarks are written down and filed publicly, with a date, before collecting the data that could test them. That way nobody can adjust them to the result. The ACM benchmarks have been registered on OSF since 24.09.2026, and the instrument's rules carry their level of evidence.

Updated on · Author: Dumitru Talmazan

4perspectives12archetypes6gaps3tiers

How it enters the measurement

Platform material · not part of the published instrument

declared: Written before any measurement that could test it. Usable, but it is the author's claim. calibrated: Adjusted or checked against data collected for that purpose, in a registered study; not yet tested on an independent sample. confirmed: Held on data it was not built from, in a registered test. refuted: Failed a registered test. It stays in the history with the test that refuted it; the next version changes it.

An example

Platform material · not part of the published instrument

If a threshold were moved after the data had been seen, the preregistration would show the difference between what was declared and what was used.

Related terms

Platform material · not part of the published instrument

The method and the author

Platform material · not part of the published instrument

All the reference pages describe the same method: how ACM Framework measures a brand's coherence. The terms are explained in the glossary. The instrument is openly published, with DOI 10.5281/zenodo.22926708, by Dumitru Talmazan.

Further: The glossary