Threshold
The thresholds say how a gap is read: below 15 is small, above 25 is large, and in between is intermediate. They are written in the published instrument, declared before any measurement, and are not adjusted to the data. The platform reads them from the instrument and does not write them itself.
How it enters the measurement
Platform material · not part of the published instrument
The same thresholds give the coherence diagnosis (for example “Chaotic”) and the limit for inter-coder agreement.
An example
Platform material · not part of the published instrument
A gap of 12 is small; one of 31 is large; one of 20 is intermediate and is reported as such.
Related terms
Platform material · not part of the published instrument
The method and the author
Platform material · not part of the published instrument
All the reference pages describe the same method: how ACM Framework measures a brand's coherence. The terms are explained in the glossary. The instrument is openly published, with DOI 10.5281/zenodo.22926708, by Dumitru Talmazan.