Slice
The slice is the part of everything a brand publishes that enters the measurement: the same fixed period, by default the last 6 months, and the same rules on every chosen channel. On a channel with more than 20 materials, the platform picks 20 at random. It matters because the “Does” perspective has to show what the brand usually publishes, not just its successful posts.
How it enters the measurement
Platform material · not part of the published instrument
Up to 20 materials per channel are all coded. A channel enters the calculation only with at least 10 coded materials, the instrument’s minimum. The period can be changed for a brand, but it stays the same across all of its channels. A material that is not the brand’s own, such as a repost of someone else’s content, is removed from the slice with the reason written down.
An example
Platform material · not part of the published instrument
Over the last 6 months, a café published 85 posts on Instagram and 12 pages on its website. From Instagram, 20 are coded, picked at random; from the website, all 12.
Related terms
Platform material · not part of the published instrument
The method and the author
Platform material · not part of the published instrument
All the reference pages describe the same method: how ACM Framework measures a brand's coherence. The terms are explained in the glossary. The instrument is openly published, with DOI 10.5281/zenodo.22926708, by Dumitru Talmazan.